Sunday, May 24, 2020
2 . Cloud Computing Architectures 2.1 Cloud Software-as-a-Service: The software as service architecture gives access to a software infrastructure, which is remotely accessed via the web, based services. In this infrastructure, it is important to note that the service provider is responsible for managing the infrastructure. This architecture allows companies to get the business functionality of software by incurring a minimal cost, which is less than paying for the licensed applications. It follows the pay as you go, model. Software-as-a-Service eliminates all possibilities for organizations to handle the installation, set-up, daily preservation and maintenance. 2.2 Cloud platform as a service: This is also commonly known as the PaasÃ¢â¬ ¦show more contentÃ¢â¬ ¦This cloud architecture allows the cloud provider to create a computing platform that consist of components such as hardware, servers, routers, storage, and other networking modules. The model follows the pay as you model where each user takes the services offered and pays for what they use or consume. Users can deploy and run any software, which comprise Operation Systems, applications. The cloud provider is responsible for managing the core cloud infrastructure for which users deployed applications or operating environment. Examples of this cloud computing model include Amazon Elastic Compute Cloud (Amazon EC2) which is an Iaas model that facilitates scalable compute volume, on-demand, in the cloud. It actually allows users make use of a plethora of Amazon s infrastructure with no up-front investments. Amazon EC2 decreases the clock needed to get hold of and boot latest server ins tances and permit users to immediately scale space Ã¢â¬â equally up and down as their computing needs vary. 3. Limitation of Cloud Computing 3.1 Data Management The shift of computer processing, storage, and software delivery away from the desktop and local servers, across the Internet, and into next- generation data centers results in limitations as well as new opportunities regarding data management. Data is replicated across large geographic distances, where its availability and durability are paramount for cloud service providers. It s also stored at untrusted
Tuesday, May 12, 2020
Wednesday, May 6, 2020
There Is a meticulous proverb about the bankÃ¢â¬â¢s lending -Ã¢â¬Å"If you owe the bank take problem. Ã¢â¬ To be frank, lending to the businesses, governments, and Individuals Is one of the most Important services banks and their closest competitors provide, and It Is the riskier. The principal reason banks and many competitor lenders are issued charter of incorporation by government is to make loans to their customers. We will write a custom essay sample on Theoretical Background of Lending System or any similar topic only for you Order Now Banks, thrift institutions, and other chartered lenders are expected to support their local immunities with an adequate supply of credit for all legitimate business and consumer financial needs and to price that credit reasonably in line with competitively determined market interest rate. Indeed, making loans to fund consumptions and Investment spending Is the principal economic function of banks and their closest competitors. How well a lender performs In fulfilling the lending function has a great deal to do with the economic health of Its region, because loan support the growth of new business and Jobs wealth the lenderÃ¢â¬â¢s trade territory. Despite all the benefits of lending for both the institutions that makes loan and for their customer, the lending process bears careful internal and external monitoring at all the times. When a bank or other lender gets into serious financial trouble, its problems usually spring from loans that have become unconvertible due to mismanagement, illegal manipulation, misguided landing policies or an unexpected economic downturn. No wonder, then, that when examiners appear at a bank or other regulated lending Institution they conduct a thorough review of its loan portfolio. Usually this Involves detailed analysis of the documents and collateral for the largest loan, a review of a sample of small loans, and an evaluation of loan polices to ensure their sound and prudent In order to protect the public funds. 1. 2 Background of National Credit Commerce Bank Ltd (UNCLE) National Credit and Commerce bank Limited bears a unique history of its own. The organization started its Journey in the financial sector of the country as an investment company back in 1985. The aim of the company was to mobile resources from within and invest them n such way so as to develop countryÃ¢â¬â¢s Industrial and Trade Sector and playing a catalyst role In the formation of capital market as well. Its membership with the bourse helped the company to a great extent In this regard. The company operated up to 1992 with 16 branches and thereafter with the permission of the Central Bank converted In to a full-fledged scheduled private commercial bank In May 1993 with paid up capital TX. 39. 00 core to serve the nation from a broader platform. During providing sincere personalized service to its customers in a technology-based environment. The Bank has set up a new standard in financing in the Industrial, Trade and Foreign Exchange business. Its various deposit and credit products have also attracted the clients-both corporate and individuals who feel comfort in doing business with the Bank. The initial authorized capital of the Bank was TX. 75. 00 core and, paid-up capital TX. 19. 50, core at the time of conversion, which is now raised, to TX. 9. 00 cores. The present authorized capital is TX. 250. 00 core and paid up capital is TX. 60. 78 core. The sponsors of the new bank consisted of 26 (Twenty six) Members, who comprised the iris Board of Directors. The share price of the bank is currently being quoted at both Dacha and Chitchatting Bourse at an average price of TX. 320/- against per value of TX. 100/-. NC Bank based upon its commendable business performance for the year ended 2004, has meanwhile declared stock divide nd at the rate of 30%. The Bank which started with 16 branches in 1993, has at present 41 (forty one) branches and 03 (three) Booths located in prime commercial areas of Dacha, Chitchatting, Sylphs, Fine, Chula, Josser and Ranging District Headquarters, out of which as many as 17 seventeen) are Authorized Dealer Branches, fully equipped for dealing in direct foreign exchange businesses. 1. 3 Scope of the Report This report has been prepared through extensive discussion with my colleagues and with the clients. While preparing this report, I had a great opportunity to have an in depth knowledge of all the banking activities practiced by the NC Bank limited. It also helped me to acquire a first-hand perspective of a leading private bank in Bangladesh. This report covers overall areas of UNCLE. It can be grouped into the allowing sections: Origin and historical background of UNCLE. Theoretical description about the products and services, general banking activities and departments of the bank. Analysis of the performance of UNCLE through some ratios. 1. 4 Objectives of the Report Primary Objectives The primary objectives of the report are to orient the real life nature of the bank and to measure the Job satisfaction of the staffs of the NC Bank Ltd, Mailbags branch, Dacha. Secondary Objectives To measure the level of Job satisfaction of employees with respect to the company. To understand the components that trigger Job satisfaction of the staffs. To know the reasons behind the Job dissatisfaction of the employees from the findings. To Judge the level of Job satisfaction of employees on various parameters: Working Conditions Rewards and other benefits Relationship with employees of company Job Security 1. 5 Methodology This report is made based on my theoretical and practical knowledge and as project report. National Credit Bank Limited is one of the well-known private commercial bank in Bangladesh. Its public reporting system is appreciable. Data are well managed. This arrangement is logical that helps easy application of analytical tool. Two sources are used to collecting data. These are: Primary Source Secondary Source Primary Source: Face to face conversation with the bank officers and staffs Study of different files of different section of the bank. Un-official discussion with bank official. Secondary Sources: Annual report of NC Bank limited (2009-2013). Website. Literature summery. 1. 6 Limitations of the Study 1. Data Insufficiency 3. Lack of Updated Information. 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Sunday, May 3, 2020
Question: Discuss about the Marketing Strategy of Red Bull. Answer: Introduction Red Bull is an energy drink which is sold by an Austrian company and it has the highest amount of market share in energy drink. Themarketing strategy of Red Bull includes multiple sports team ownership. It has created brand awareness among the customers in a short span of time. This paper will highlight the marketing strategy of Red Bull. Various literatures will also be analyzed in the paper related to the marketing strategy. The food safety authority of European country has approved that Red Bull contains adequate amount of caffeine and it safe for consumption. Red bull has also positioned itself as a premium drink and the product has expanded internationally in different markets within a short span of time. The company has also carried out international market campaign and it has targeted the youth and the sportsmen (Miles?Chan et al. 2015). Literature Review According to Buchanan and Yeatman (2017), the digital marketing strategy has enhanced the interest of the young adults in the consumption of energy drink. This has led to the increase in the weight gain and the various communicable diseases in youths as well as adults. It has also been found that the advertisements in the social media sites or other modes of digital advertisement have attracted the youths and thus the consumption of Red Bull is high among the children. Although, Red Bull is categorized as a non-alcoholic beverage, but it contains small proportion of caffeine which increases the mental alertness and thus helps as an energy booster. Bustin et al. (2015) has opined that the brand name of the drink has attracted the customers and this has affected the personality traits. The subliminal advertisement has increased the sensitivity of the people and the various dispositional factors laid potentiating effect. The various situational factors also increase the sensitivity of t he people to subliminal advertising and the messages are more effective for the people who are craving for the drink. The personality atrits of the individuals are closely associated with consumer choice. There is some sensation which is associated with the preference for this kind of energy drink such as Red Bull. The situational factors such as thirst increases peoples sensitivity for the subliminally refreshed drink. Freeman et al. (2014) has predicted that the face book pages are used as a marketing feature to increase customers engagement and interaction. The apps developed by Face book allow the customer to place the orders directly through face book. The youth and the adolescent are mainly found to be engaged with the app and they are the targeted market of Red Bull. This has also helped Red Bull to capitalize the users on the social networks and they can reach the marketing messages to the people. According to Wen et al. (2014), e-commerce marketing has helped Red Bull in th e expansion of its business. Red Bull is a functional beverage and it has established solid fans foundation. With the rapid development of the social media sites such as Facebook. Red Bull has set up its own home page on Facebook. It has also set up an interesting and powerful call to action in its website and thus it becomes difficult for the users to escape when they visit the home page of Red Bull for the first time. The users can also choose the application which is fit for them according to their convenience after visiting the home page of Red Bull. Methodology The methodology helps in discussing the processes and methods which are to be followed to meet the research objectives. In this case, quantitative data will be used to find out which type of marketing strategy is adopted by Red Bull. Moreover, secondary data will be collected from the annual report of the company. The various marketing strategies which are adopted by the company will also be discussed in detail. The data will be analyzed using different types of statistical tools like SPSS and thus it will help to meet the research objectives. Moreover, the research will be based on ethical approach and it will ensure reliability and validity. The work will not be plagiarized and the data gathered from the secondary source will not be manipulated. Thus, it will help to meet the research objectives (Bryman and Bell 2015). Marketing Strategies The marketing strategy of any company is drawn from the market research and it focuses on the product mix so as to maximize its profitability and sustainability of the business. Red Bull has used various marketing strategies such as word-of-mouth, event sponsorship, point-of-purchase, advertisement, sampling program, athlete endorsement (Cornil et al. 2017). Strategy 1 In the point-of-purchase sale of Red Bull, certain prominent locations are set. The products are sold in branded refrigerated unit and the van drivers distribute and make sure that the product is available in those points. There are also a team of dedicated people who are engaged in the vehicles which are covered by Red Bull logo and they supply the stock to the various locations. They also make sure that there is proper advertising of the product (Rosenthal and Morin 2016). Strategy 2 Red Bull has also tried to venture in sponsoring athletes to build the brand equity. It is one of the most important tactics and the athletes perceive it as successful and powerful. It is sponsoring sports events such as Red Bull Signature Series. It has also participated in event marketing such as creating and sponsoring events and thus this has enhanced the brand equity and the brand image. It has provided sponsorship in Red Bull Flugtag event, Red Bull Ramoagde, Red Bull Soap Box Race, Red Bull Cape Fear and many more (Schmidt et al. 2017). Strategy 3 The word-of-mouth strategy has involved micro-targeting such as bars, clubs, shops and stores. The youths have also influenced their peer groups after consumption. This has also led to seeding program and created a buzz among the youths. This strategy was adopted in various sports competition and by various opinion and cultural leaders. Moreover placing empty cans in the bars and clubs has also created popularity among the people. It has also applied a strategy in its advertisement which stated that the drink is meant for brave and energetic people. This has helped the company in increasing the sales volume (Wesnes et al. 2017). Conclusion Thus, it can be said that the Red Bull has captured more than 50% of the market share and it has more than $1 billion sales worldwide. The sponsorship marketing strategy adopted by the company has led to increase in its customers. The company has also used various types of advertisement to attract the people. As the product is for the niche market, it has been able to reach only a particular segment of the society. It is necessary that the company must concentrate on sales without compromising the quality. Recommendations In the presence of a large number of competitors in energy drink, red Bull will have to introduce new flavors so as to keep the customers attracted and motivated for their product. It must also use new innovation in packaging which will make the product more attractive. To maintain its identity in the market, it must expose its product in a different way than the other brands. The company must follow the average pricing strategy rather than the high pricing strategy. Moreover, the packaging must be in different sizes so that customers of all segments can purchase the product. The company must also try to focus on celebrity endorsement and it must use sports celebrity to endorse the product and capture the market. References Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. Buchanan, L., Kelly, B. and Yeatman, H., 2017. Exposure to digital marketing enhances young adults interest in energy drinks: An exploratory investigation.PloS one,12(2), p.e0171226. Bustin, G.M., Jones, D.N., Hansenne, M. and Quoidbach, J., 2015. Who does Red Bull give wings to? Sensation seeking moderates sensitivity to subliminal advertisement.Frontiers in psychology,6. Cornil, Y., Chandon, P. and Krishna, A., 2017. Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors.Journal of Consumer Psychology. Freeman, Becky, Bridget Kelly, Louise Baur, Kathy Chapman, Simon Chapman, Tim Gill, and Lesley King. "Digital junk: food and beverage marketing on Facebook."American journal of public health104, no. 12 (2014): e56-e64. Miles?Chan, J.L., Charrire, N., Grasser, E.K., Montani, J.P. and Dulloo, A.G., 2015. The thermic effect of sugar?free Red Bull: do the non?caffeine bioactive ingredients in energy drinks play a role?.Obesity,23(1), pp.16-19. Rosenthal, T.M. and Morin, D.P., 2016. A little Red Bull may give you wings, but it probably will not affect your Tpe.Anatolian journal of cardiology,15(11), p.923. Schmidt, L., Chandon, P., Pessiglione, M. and Plassmann, H., 2017. Red Bull Gives You Incentive Motivation: Understanding Placebo Effects of Energy Drinks on Human Cognitive Performance.bioRxiv, p.097717. Wen, L., Ni, Y. and Huang, B., 2014, May. Analysis of the Application of Social E-commerce Marketing [C]. InProceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012). Atlantis Press. Wesnes, K.A., Brooker, H., Watson, A.W., Bal, W. and Okello, E., 2017. Effects of the Red Bull energy drink on cognitive function and mood in healthy young volunteers.Journal of Psychopharmacology,31(2), pp.211-221.